Product Design
Small-team product design: turning a founder's fuzzy pitch into a spare, opinionated interface. Component libraries designed to age well.
- Figma
- Design tokens
- Motion
- Accessibility
№ 001 — Practice Notes
The Deck
Rishu Raj is a product engineer working at the seam of design and code — building quiet, exacting web products for founders who care how a thing feels, and refuse to look like everyone else.
Full-stack
React · Node · Postgres
Gurgaon
IN · UTC +5:30
Open
for new commissions
Async
clear, written, on time
Rishu writes software the way a printmaker pulls a proof — one careful pass at a time, with an eye on the register marks. This is a short account of how the studio came to be.
Curiosity
First lines of CSS at a Delhi coffee shop. A quiet obsession begins with how software feels.
Craft
Ships end-to-end products with two small startups. Learns the shape of a good decision.
Practice
Falls hard for design systems, edge performance, and the joy of a codebase that reads like prose.
Studio
Independent studio of one. Works with a small number of founders, once a season.
The studio is a T-shape — deep in a handful of tools, wide enough that a project rarely needs three more people to move.
Small-team product design: turning a founder's fuzzy pitch into a spare, opinionated interface. Component libraries designed to age well.
SSR, streaming and edge-first React. Modern architectures without the churn. Ninety-plus Lighthouse as a baseline, not a milestone.
APIs, database schemas, background jobs, deploys. End-to-end ownership so nothing gets stuck in a handoff between two people who don't exist.
Bringing language models into products in ways that feel honest — carefully scoped, measured, and unafraid to say 'I don't know'.
A short shelf of recent projects. Click a case to swap the feature.

Featured case · 2025
Relay your work, effortlessly.
A collaborative task management platform that helps teams organise, track and hand off work with clarity and speed.
Also on the shelf
No pitch decks, no war rooms. A short brief, weekly rhythm, and a finished product you actually recognise as yours.
Week 0
A short call, a shared doc, and a written scope. We agree on the shape of the thing before a single pixel moves.
Week 1
Wireframes, references, and a working design language. You see the frame of the house before we pour concrete.
Weeks 2 – 5
Daily updates, a staging URL from day one, and short async loops. Small, reviewable pull requests — never a mystery box.
Week 6
Production launch, a one-page handover, and two weeks of aftercare included. No goodbye, just a soft close.
House rules
Frequently asked
The studio opens a new commission each season. Send a note about the shape of the thing you'd like to build. Every letter gets a reply, usually within a day.